VP of Strategy / Head of Content
Abigail is a multifaceted digital strategist who takes a content-first approach to user experience design. A hands-on leader, Abigail calls upon her expertise and skills in a wide variety of disciplines, including marketing and communications, user experience and interface design, front-end development, and writing and editing, to simultaneously lead, manage and execute alongside her team and deliver results to her clients.
Prior to joining Modus, Abigail founded Studio Neue, a creative design and digital studio. There she led a multidisciplinary team of marketers, designers, developers, and strategic thinkers partnering with clients of all sizes—from Nestlé to the musicFIRST Coalition—to craft relevant, remarkable, and measurable brand experiences.
Prior to launching Studio Neue, Abigail was a VP of Digital Strategy at FTI Consulting, where she helped design and execute award-winning digital communications programs for some of the world’s largest, most influential brands and organizations, including Allstate, Coldwell Banker, Comcast, Diageo, GE, the Armed Services YMCA, and The Home Depot. One of her most notable projects was helping to lead and launch the Allstate/Atlantic Media Heartland Monitor Poll, an award-winning research and content marketing initiative unlike any other the industry had seen.
Abigail began her career as a business journalist in Charleston, S.C. She graduated from College of Charleston where she studied Communications/Media Studies and French, and was a member of the women’s soccer team.
What makes Modus special?
"Our relentless focus on making the 'human experience' better through digital interaction. And the rooftop happy hours."
Woodrow: part white lab, part "cuddlefish"
Singing. And surviving off of little to no sleep.
Home, sweet home
Princeton, NJ + NYC (but my heart belongs in my hometown, Charleston, SC)